Health Economics Conference: Examining Commercial Strategies for Maximising HEOR Data

MarcusEvans is hosting the conference on Feb 18-19, 2008 in the Radisson SAS Hotel, Amsterdam

Key Topics:
Abbott developing a strategy to enhancing outcomes research to truly analyse the patients needs
Baxter outlining the prospect of one single European agency - EuroNICE
Bayer-Schering examining leading strategies for streamlining communication with sales and marketing
Pfizer analysing the importance of outcomes research to demonstrate the value for a product
Sanofi-Aventis assessing the role of economics in pricing and reimbursement

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